Why study Marketing

Our courses keep up to date with all the latest marketing thinking and practices to give you an excellent opportunity to build your skills and move on to your marketing career. If you enjoy learning about people, what makes them tick, and what influences their behaviour, then our marketing courses could be for you. 

The courses aim to put consumer behaviours and desires under the microscope and develop savvy tactics and strategies to engage and influence audiences on a regional, national and global scale. You’ll also dive into the world of digital and social media marketing, where you’ll get to use digital marketing tools and platforms to design, manage, and optimise campaigns.

You’ll develop your skills through research, practical experience and shared academic and industry knowledge, and you’ll work on various assignments, including consultancy projects and live briefs. As you progress throughout your degree, you’ll be able to pick specific modules, so you can tailor your degree to your interests and desired career path, such as marketing manager, social media manager, brand manager, digital marketer, public relations officer and many more.

Our courses

Careers in this area

Unsure on what degree to study? We understand that choosing a university and a subject to study is a huge decision. There are lots of things to consider. To make things easier for you, we’ve a created a list of popular careers in Marketing to help you make an informed decision.  

How these degrees prepare you for employment

We’ve worked with the Chartered Institute of Marketing (CIM) to give you the chance to gain additional professional qualifications that employees are looking for. Our Marketing courses are accredited by the CIM Graduate Gateway programme, meaning that you could graduate with both your academic and professional qualifications. You'll be able to take part in networking and regional events too.*

Chartered Institute of Marketing (CIM) logo

Industry links

Our graduates have gone on to work in various roles such as Global Marketing Executive, Account Manager, PR Executive, Senior SEO Executive, Events Coordinator, Digital Marketing Executive, and Marketing Manager in organisations like The Walt Disney Company, Hewlett Packard (HP), Lloyds Banking Group, Blueclaw Media, Havas Media, The Bigger Boat, the NHS and Asda.**

You’ll also get the chance to learn from leading industry experts as part of our Masterclass in Marketing series. The webinar series aims to provide an engaging and beneficial extracurricular learning activity for marketing and business students. Previous speakers include Conrad Bird CBE, Head of Marketing and Campaigns at the UK Cabinet Office, Rupert Campbell, Former President of adidas North America, Jeff Boachie, Acquisition Manager at Shelter UK and University of Huddersfield graduate, Matt Cowling, Head of Marketing for North America at Hewlett Packard (HP).

What our students say

The quality of teaching on my course is exceptional. The lecturers are extremely helpful and engaging, and they go out of their way to support students and provide beneficial extracurricular activities. My course has lots of interesting assignment briefs, including live briefs, which allow students to use their knowledge and skills to impact real businesses.

Joanne Charlton - Business and Marketing BA(Hons).

Where you could go on placement

Student employability is at the heart of our Marketing courses. Our courses give you the opportunity to undertake a work placement.*** Students have gone on placement at a wide range of companies and organisations in the public, private and third sectors including: 

  • Buy it Direct
  • Compliance365
  • Cummins Turbo Technologies
  • Digital Velocity
  • Enterprise Rent-A-Car
  • Hewlett Packard Enterprise
  • Mamas and Papas
  • Microsoft
  • PPG Architectural Coatings EMEA
  • The Sharp Agency
  • The Walt Disney Company
  • Thornton and Ross
  • Xtra Mile Marketing

AACSB Accredited

Huddersfield Business School is an accredited member of the AACSB International - The Association to Advance Collegiate Schools of Business.

AACSB accreditation ensures continuous improvement and provides focus for schools to deliver on their mission, innovate, and drive impact. AACSB-accredited schools have successfully undergone a rigorous review process conducted by their peers in the business education community, ensuring that they have the resources, credentials, and commitment needed to provide students with a first-rate, future-focused business education.

View all our accreditations, partnerships and rankings.

AACSB Accredited and AASCB Business Education Alliance Member logos.

* To add any further information about accreditations. 

** Source LinkedIn.  

** This applies to courses of more than 12 months duration.  

How to apply

Here is what you need to know about applying to the University of Huddersfield.

Open Days and Campus Tours

Attend one of our Open Days or Campus Tours to get a feel of The University and see if it is right for you.

Chat online to our students

Find out what life is really like at Huddersfield by chatting to one of our existing students.