Manage an organisation’s online presence, produce engaging content and analyse data to determine outcomes. 

What does a Social Media Manager do

A Social Media Manager leads the social media strategies, within the overall marketing strategy of an organisation, to increase engagement through a range of social media channels and engaging content which includes organic (photos, videos, and blogs) and paid advertising. They also analyse data and build client relationships to strengthen an organisation’s online presence. 

Why you should become a Social Media Manager

If you're someone who's passionate about the online realm, adept at storytelling and loves to connect with people through the power of social media, then this career path could be the one for you. Below are just some of the benefits of becoming a Social Media Manager. 

  • Freelance work is available in a role such as this.  
  • There are lots of training courses and qualifications you can work towards to gain more knowledge and understanding in this area.  You can work towards professional qualifications through relevant professional bodies such as IDM and CIM. 
  • There are opportunities for networking as client relationship building is a large part of the role. 
  • Your work is measurable and you can spearhead the creation of fun and engaging content. 


What you can earn as a Social Media Manager

Depending on experience and location, the salary for a social media manager can vary. 

  • The starting salary for a junior or assistant social media manager is between £20,000 and £28,000.
  • Managers usually earn around £25,000 to £45,000.
  • Freelance rates for social media managers range from £225 to £325 a day, and for more senior roles this can increase to around £300 to £400 per day.

As with most jobs, salaries depend on factors such as your location, the organisation you work for, experience and your reputation. Figures from 


Why becoming a Social Media Manager might be right for you

Becoming a Social Media Manager is a great career for those who are passionate about digital storytelling and connecting with audiences on a global scale. If this sounds like the career for you, you need to have a concrete understanding of social media platforms, strong copywriting skills aimed towards each platform and creative skills. It’s vital that you have strong data analysis skills, can manage projects and campaigns as well as having excellent organisational and communication skills.

Want to explore more opportunities? Explore the roles of Marketing Manager and Brand Manager.


What to study to become a Social Media Manager

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