Marketing
Discover Lectures
Enjoy subject-specific lectures or workshops aimed at Year 12 / Year 1 college students, delivered by academics who teach at the University. These are designed to both complement the curriculum and introduce new subject areas.
To book or find out more about 2022-23 lectures and workshops please email discoverprogramme@hud.ac.uk
Consumer insight and behaviour
An overview of marketing psychology. How marketing is much more than social media influencers and banner ads on Facebook.
The principles of marketing
An introduction into the fundamental principles of marketing.
Sonic branding
A session in which we explore the strategic application of sonic branding in marketing