Fashion Brand Marketing

Course Leader Charlie Goldthorpe has a new client who is looking for support when starting a new Fashion Label.

They want to work with students to bring together a brand concept for the new fashion label. They will give you an insight into the brand so far, including the name and where they position themselves in the industry.

They would like you to create the brand identity, including a logo, packaging, celebrity endorser and find out who their main competitors will be (competitor analysis diagram).

What is the outcome of the workshop?

After gaining insight to what the customer requires, you will have the knowledge and understanding of how a new fashion label is going to brand their product. You will learn different marketing techniques and tactics.

This workshop and the material will be great for your portfolio and interview when applying for university.

Interested in this workshop?