Management with Marketing MSc 2016-17

This course also available for 2015-16 entryThis course also available for 2017-18 entry

About the course

This is a conversion Master's course and is ideal if you have not previously studied business or management and want to develop your knowledge and skills in these professional areas. It is particularly suitable for students from non-business subject areas who are intending to work in a business organisation and who would like to acquire professional management skills. You will cover most of the core areas of business including marketing, finance, operations, people management and strategy. There are also a wide range of options available to tailor study towards marketing specific areas of interest.

Discover more about postgraduate study at Huddersfield by watching our latest subject videos featuring current students and staff.

Start date:
This course has multiple start dates:
21 / 09 / 2016
25 / 01 / 2017


Full-time (1 year) January or September start
Part-time (2 years) January or September start

Entry requirements

The entry requirements for this course are normally one of the following:

• A good Honours degree (2:2 or above) in any subject (normally not a business-related subject)

• An equivalent professional qualification.

• Admission will be given to practising managers with relevant experience and academic potential to achieve the award on an exceptional basis.

• If English is not your first language, you are expected to demonstrate English language ability at a level equivalent to IELTs 6.0 (TOEFL 550 or Computer Based 213) before commencing your studies.


Tel: 01484 472956

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Places available:
20 (this number may be subject to change)

Huddersfield, HD1 3DH

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Course content

Core modules: Autumn term:

+ Marketing Management

The course is structured to give you a theoretical and practical understanding of managerial marketing decision making. You will be introduced to general marketing concepts and the techniques and tools of market analysis required for developing and implementing effective marketing strategies. The module is highly practical in nature and is assessed through two individual pieces of coursework.

+ Finance for Managers

This module enables you to develop an understanding of the purposes and uses of financial information, together with the ability to use quantitative skills to improve performance management and decision making within an organisation.

+ Professional Skills

The module provides students with a theoretical framework for analysing their professional skills and students will have to reflect on their own strengths and weaknesses. This assessment will then form the baseline from which to develop a plan for their own professional development during their period of studies. Students will need to demonstrate that they have developed new skills and competences over the duration of the module through a portfolio. 

•  plus approved option

Spring term

+ Strategic Management

This module provides students with a substantial body of knowledge relating to the principles of strategic management in particular the two broad areas of techniques for analysing organisations and their environments and the identification of appropriate strategic choices.  The students will be encouraged to practice analyses and strategic designs throughout the delivery of the module. The module is assessed an individual assignment of 1500 words and three hours in-class test.

+ Managing People in Organisations (F/T)

Managing People in Organisations is an extremely practical module which introduces critically analyses and evaluates key elements of Human Resource Management and Organisational Behaviour to enable effective deployment of people within organisations. A strategic exploration of the global context within which people work and are managed is also carried out through a range of organisational behaviour concepts and theories.

The assessment for this module is a 5000 word analytical report based upon an Organisational Case Study provided (worth 100% of module marks).

•  plus approved option

All students will be required to undertake a final major piece of integrative work relating to their subject area.

There are two routes that you may choose:

Research Route

+ Research Methods and Techniques

This module is a designed to prepare you for your Dissertation.  The module covers issues such as choosing your topic, how to find out what is already known about your area of interest and qualitative and quantitative research design.  The module is assessed through the completion of a literature review and proposal for your dissertation.  You will be supported both by the module team and an individually assigned supervisor.

+ Postgraduate Dissertation

Students are required to conduct an in-depth piece of individual research on a topic of their own choice in an approved domain. It is expected that the student will select a research topic which corresponds to his/her own particular interests and thus allows him/her to develop a more specialised knowledge and understanding of this area. The Dissertation will involve review of the literature, research design, appropriate data collection and data analysis. The Dissertation will also drawn conclusions and make recommendations where appropriate. The interpretation and evaluation of the findings to be reported to a high professional standard. Assessment will be through the presentation of a dissertation on a topic relevant to the degree course, normally of the order of no less than 15,000 and no more than 20,000 words.

Consultancy Project Route

You will also have a choice of two option modules from:

+ International Marketing

The international marketing modules focuses on the key decisions to be made by organisations when considering operating in international markets - whether to go international, which markets to select, how to enter the market and how to develop marketing programmes for the target market. This will be supported by study of the international environment and international and global customers.

+ Public Relations and Sponsorship Management

In this module you will consider the key issues and processes involved in public relations and sponsorship. This will be presented in the context of current theory, techniques, and practices. In addition the contribution made by public relations and sponsorship to the overall marketing communications strategy will be examined. The module is assessed through an individual coursework and an exam.

+ Strategic Brand Management

This module aims to allow students to develop a critical understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. It is designed to provide a systematic understanding of how strategic decisions are made to build strong and successful brands.

+ Direct and Relationship Marketing

This module specialises in direct and relationship marketing. The assessment is firstly by an individual assignment looking at the theories/concepts of direct and relationship marketing.

The second assessment is a group project, set by the Institute of Direct Marketing (IDM), in conjunction with a business. If successful, your campaign may be entered into the IDM National Competition. One of our one of our previous team entries won the Silver prize in this competition. You can also sit the IDM exam gaining an extra professional qualification.

The highlight of this course is the opportunity for you to study and research a topic area of your choice, either in the form of a dissertation or do an Applied Consultancy Project. This will allow you to get real work experience and familiarise themselves with the work environment. Previous students have based their dissertations or projects on topics related to their chosen career. Professional Skills in addition to Dissertation and Applied Consultancy Project aim to get you engaged with the practical application of management theory which consequently enhance your personal skills.

Important information

We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.

We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.

We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.

Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.

When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.

The Higher Education Funding Council for England is the principal regulator for the University.

Career opportunities

Marketing knowledge is essential in the private sector and increasingly important in public sector jobs. Combined with your management skills, this course enables you to offer future employers a strong portfolio of skills.

Teaching and assessment

We use a range of teaching and learning approaches to help you develop your knowledge and skills; including seminars, tutorials, lectures and case studies. Modules have different teaching and assessment strategies, some modules are based on individual work and others on group work. Many aspects of teaching and assessment are grounded in real life situations and, where possible, live projects are incorporated into the teaching. You will also get the opportunity to engage with professionals and consultant guest speakers who are members of the Strategic Planning Society (SPS).

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.

Huddersfield is the UK's only university where 100% of the permanent teaching staff are fellows of the Higher Education Academy (HEA).

We are the UK's only university where 100% of permanent teaching staff are Fellows of the Higher Education Academy*

*permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.


The £17m Business School is the most eco-friendly building on campus. It's a state-of-the art facility and provides you with a modern, professional environment in which to learn and develop.

All teaching rooms are high quality and the school has a number of computer labs for teaching or for students' individual or group use. You'll have comprehensive access to online resources through Unilearn, an online learning environment which gives access to all the study materials you'll need.

The Street Café is a perfect area for socialising, networking and relaxation over a wide range of fresh food, hot and cold drinks and free wi-fi. Set in landscaped grounds by the Huddersfield Narrow Canal, the Business School is in close proximity to the Library and Student Central which offers a number of places to eat, areas to socialise with friends, the Students' Union, student services and modern sporting and fitness facilities.

Our Learning Development Group can provide advice on how to improve your academic work including writing assignments, referencing, research skills, presentation skills and time management. There are also specialist learning advisors for international students who can help with a range of skills including academic English and language support.

How much will it cost me?

In 2016/17, the tuition fee for UK and EU postgraduate students at the University of Huddersfield will generally be £4,950 (see Fees and Finance for exceptions). Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, please see Fees and Finance.

If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.

Additional routes

Research degrees are also available in this area. Contact us for details.

Interim Awards A Master's course is 180 Master's level credits, which would normally take one calendar year full-time study. Interim awards are available at Postgraduate Certificate level or Postgraduate Diploma level should you decide to exit the course early.

Please contact us for details of the credits required for these interim awards.

Other information

For information on forthcoming Postgraduate or Part-time Study Fairs please visit here.

Listen to what our students and staff have to say about postgraduate study at Huddersfield in our new subject videos.


If you are an international student (including EU) you can check if you meet our entry requirements (both academic and English language) by visiting our country pages.

If you do not meet the entry requirements you can consider completing a degree preparation programme (if you are from a country outside of the EU) at the University's International Study Centre (ISC). You can call the ISC on +44 (0) 1273 339333 to discuss your options. You can also complete the online application form or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers.

If your English language is not at the required level (IELTS 6.0 overall), we have a range of Pre-Sessional English programmes that you can enrol on before starting your degree programme. You will not need to take an IELTS test after completing one of our Pre-Sessional English programmes.

How to apply

Research community

Research plays an important role in informing all our teaching and learning activities. Through research our staff are contributing to the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry and the professions. For more information, see the Research section of our website

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