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Events Management BA(Hons) 2013-14

At a Glance

UCAS code:

Start date:
23 / 09 / 2013

4 years sandwich

Places Available:
40 (this number may be subject to change)

Course Type:

Entry Requirements
•  BCC at A Level or 260 tariff points.

Admissions Assistant
Tel: 01484 473346

The course

You are thinking about starting a career in the sought after field of Events Management at a very exciting time. The UK Event Industry is going from strength to strength, with London still basking in the legacy of London 2012 and the pending Glasgow 2014 Common Wealth Games just around the corner, this trend is sure to continue.Are you interested in music events, community festivals, conferences or business events? Planning themed dinners, team building activities, wedding planning or country fairs? Large scale sporting events or charity fundraising events? All these events require professional management to ensure they run smoothly. These are the skills that you will harness and grow on this course. We ask that you have a real passion to succeed, that you are not scared of hard work and that you like to get stuck in, you should be organised and methodical in your approach to life, as this is the life line of an event manager.

Course content

This course is designed to allow for both academic and experiential learning.Throughout your time on the course you will have opportunities to attend field trips, volunteer at events and also take a leading role in organising events.This is to ensure that you have hands on experience as well as the academic knowledge to enable you to develop into the event managers or directors of the future.The course structure covers themes such as creative thinking, business management, venue selection, provision of catering, public and crowd management, human resource management, how to obtain sponsorship and fund events, you will gain experience in the technology used to stage events, marketing and media relations.The course is taught by a dynamic team of lecturers who have many years of experience in the industry and are experts in their field.To enhance your learning guest lecturers & field trips are also used.

Year 1
Core Modules:

+ Events Industry Studies

The central aim of this module is to introduce you to the events industry and give a general overview of how the industry works and what factors impact the sector. We will look at the main demand generating sources of Events such as Business, Tourism, Leisure, Art, Sport, Music, Entertainment and Culture. You will research about future trends in the industry allowing you to identify future potential opportunities with the Events Management market. In addition this module explores in detail different types of events and sectors within the industry. This module really is the foundation stone to the course. This module is assessed by coursework and an exam.

+ Events Catering

This module will give you the skills and competencies required to understand food and beverage preparation and service in order to undertake successful management of a catered event. You will develop knowledge of a wide variety of catered for events, through the following;
Planning and costing menus, matching food and wine and gaining an understanding of the range of dietary, cultural and religious issues related to this.
Appreciation of the various legal, health and safety implications for catering for outdoor and large scale events.
Understanding of client requirements and financial management of the client budget
Assessment is an individual essay (50%) and a group presentation and portfolio (50%)

+ Introduction to Events Project Management

This module builds on your planning and organising skills and further develops your information technology skills and financial awareness via a range of software programmes relevant to the events industry. Your project management skills will be assessed via an in-class computer test (worth 50% of module marks). You will also have the opportunity to demonstrate your awareness of the events planning process by completing acoursework report based upon a case study of a real-life event (worth 50% of module marks).

+ Business and Management

Business & Management develops an understanding of the concepts of management encouraging familiarity with the range of management functions within event organisations. (Portfolio worth 50% of module marks)
You will identify and apply a variety of organisational and management concepts used when designing and running event services using a range of approaches to analyse key issues impacting on event management operations (Exam worth 50% of module)

+ Events Operations Management

This module is designed to introduce students to the key components of Events. This will include the organisational and management issues involved in staging Events. The module will focus on venue selection, contracts, health and safety, licensing, public safety and security. Students will gain knowledge of organisation, planning, managing and controlling specific types of Events. The module includes the organisation, management and implementation of a live event which will form part of the assessment for this module. This module is assessed by group and individual coursework

Option Modules:
Choose 1 from -

+ Wedding Business Management

This module will give you the skills and competencies required to understand and successfully manage weddings. You will develop knowledge of wedding market and the cultural and religious diversity which exist within the sector. You will develop an appreciation of the various legal, health and safety implications for catering for outdoor and large scale events and an understanding of client requirements and financial management of the client budget. You will prepare a business plan for a wedding planning company (worth 50% of the module marks) and also produce a client portfolio (worth 35% of the module marks) to be delivered in a presentation (worth 15% of the marks).

+ Sports Leisure and Recreation Management

This module will provide students with a basic understanding of the historical development and the growing inter-relationships of the sport, leisure and recreation sectors. Concepts of organisational behaviour and management theory will be introduced and applied within the context of sport, leisure and recreation. Students will also develop an appreciation of the economic, environmental and socio-cultural impacts of the sectors and the demand generating sources attached to their development.
Current and future trends in participation rates within these areas will also be included to allow students to identify future potential opportunities for the industry. In relation to management, students will become familiar with a range of fundamental organisational and management concepts and principles which managers use in designing and running service units and which underpin the teaching of tourism and leisure management. Students will be required to be well informed of current affairs that affect the industry and related sectors of the industry. This module is assessed by coursework and an exam.


Year 2
Core Modules:

+ Managing the Live Event

Managers of events must obtain and co-ordinate a wide range of often highly technical resources. They must do this while meeting precise client requirements - and working under often contradictory environmental pressures.
Controlling the ‘project life-cycle’ is therefore the significant determinant of business success. As a result ‘project management’ has evolved into a multi-disciplinary role that must consider human, legal, financial, marketing and technological influences and constraints if events are to be developed and run successfully. In addition, the increasing use of C&IT as a management tool means events managers must be highly computer literate.
Students will learn analytical, planning, control and review techniques – and practice them on a variety of cases, simulations and live events. They will develop the ability to choose and use appropriate systems to improve operational effectiveness and decision-making.
Teaching will be via a series of workshops using material drawn from a wide but relevant range of business situations. Extensive use of on-line support together with the extensive use of C&IT systems will complement classroom learning and develop the student’s C&IT skills. Throughout there will be an integrated approach, with strong links to other areas of the student’s programme. This module is assessed by group coursework, practical event and coursework.

+ Human Resource Management for Events

This module explores Human Resource Manangement and Development and demonstrates the contribution that these can make to organisational success in a rapidly changing environment. You will explore the responsibilities of HR Managers and examine the theories relating to HRM (exam worth 60% of module mark.)
You will be involved in a simulation of a workplace situation where you will plan and design a recruitment and selection process for a particular job role in this workplace, working in small groups (worth 40% of module marks).

+ Design and Technology for Events

This module will provide the opportunity for students to develop their expertise in the awareness of design issues and topics in preparation for subsequent work and study. This module will run in conjunction with the Live Event module and provide practical support to enable appropriate conceptual design ideas and proposals to meet the client brief. The work undertaken in the module will encourage a variety of communication methods and techniques related to the design process and current design ideas.
Students will attend a series of lectures based on a range of key topics and will take part in themed workshops and practical site visits to explore a variety of venues and their relevant technical specifications. In the second term the students will be working in their live event groups this will be supported with basic practical workshops on sound, lighting and power distribution. This module is assessed by group practical work and individual coursework.

+ Events Marketing and Consumer Behaviour

This module will build upon your knowledge of events marketing. You will be able to extend your knowledge of contemporary approaches through studying experiential and on line marketing. You will produce a marketing plan for an upcoming event and this will form your coursework assignment (3000 words worth 40% of the module marks). The module will also develop your understanding of the key factors that motivate individuals to attend events and you will be able to apply this knowledge to identify potential markets for events and produce appropriate marketing strategies for different types of event. (Examination 60% of the module mark).

+ Stadium and Arena Management

The government agenda leading up to the 2012 Olympics is driving a range of initiatives intended to increase participation in sport and raise the profile of the UK as a potential destination for international sporting events. The field of stadium and arena management has subsequently undergone major developments over the last decade with existing venues being revitalised and new venues being designed as multi-purpose facilities. This has led to increasing demands being placed on the managers of these venues in terms of balancing quality and design with financial viability.
This module will seek to provide students with the ability to assess the implications of managing these facilities in terms of areas such as design, finance, security, sustainability, operations, administration and management.
Through the utilisation of case study material and site visits to venues across the UK, students will be expected to provide a report which considers the management issues and problems confronted for a selected venue. This module is assessed by coursework and an exam.

Option Modules:

+ Meetings, Incentives, Conferences and Exhibition Management

The corporate/business sector brings 30billion pounds into the UK economy yearly. Therefore having an understanding of this area will prove invaluable in your future career. During the module you will gain an understanding of why these events are held delving into corporate strategy development and staff motivation and retention. You will look at new and innovative ways of holding the “boring conference” such as unconferencing, crowd sourcing and the technologies associated with this. You will gain a practical understanding of systems and suppliers of the industry such as delegate registration systems, venue layout and production facilities. The module is assessed through a report (worth 40% of the module mark) and an exam (worth 70% of the exam).

+ Entrepreneurship and Enterprise for Events

A high proportion of event related companies are SME’s and entrepreneurial by nature, therefore this module introduces you to all aspects of creating a new business venture from spotting opportunities and developing a new idea to protecting your idea through patents, trademarks and copyrights. The importance of innovation and creativity will be explored alongside the interplay between key personal attributes and appropriate environmental opportunities. The module is assessed through a group report (worth 40% of the module marks) and an exam (worth 70% of the module marks).


Year 3

Year 4
Core Modules:

+ Fundraising and Sponsorship for Events

Fundraising and sponsorship are key functions of an event manager’s role, both in commercial and non-profit events. During this module you will discover what sources of support are available to an event and how to approach these for funding or in-kind support. Students will learn how to identify, approach sponsors and build packages by writing a sponsorship proposal which forms the written assignment (worth 30% of the module marks). The module allows you to gain a deeper understanding of why people give to charity and how to create successful fundraising events. A variety of theories will be assessed by a final exam (worth 70% of the module mark).

+ Global Events and Festivals

This module is designed to provide you with an in depth knowledge of the issues involved in bidding for and staging mega events and festivals. You will study the strategies and policies which are necessary for host nations to deliver a lasting legacy from these highly prestigious and costly events. As part of the coursework assignment, you will have access to a wide range of case studies of contemporary events from the Olympics to Formula 1, the Ryder Cup and International Film Festivals. Your assignment will give you the opportunity to review the previous policies and suggest alternative approaches. (Coursework, 3500 words, 30% of the module marks). You will study the role of Global Events and Festivals in developing destinations and be able to use models to assess the impact of specific types of event s on destinations. (Examination,70% of the module mark)

+ Creativity and Innovation

The module takes an alternative approach to problem solving for anyone involved in managing a business. The focus is on the development of creative ideas and the implementation of innovative solutions in functions critical to the successful management of a business. Students are encouraged to gain a greater understanding of the creative process and how it is fundamental to the evolution of life. The emphasis throughout is on the development and application of the knowledge and skills inherent in successful innovation. Entrepreneurship is evaluated and explored as a concept and paradigm that is available to anyone who wishes to engage in the process. The module encourages the acquisition, practice and development of creativity and innovation techniques in supervised, student lectures and workshops. A sound theoretical and conceptual appreciation and application of the relevant creative and innovative literature underpin the entire course and workshop sessions. This module is assessed by group coursework and an exam.

Option Modules:
Choose 2 from -

+ Sport Business Management

Sport is a significant industry that plays an important role in contemporary society. It is a key contributor to the events industry as it produces some of the world’s largest and most prestigious events. For this reason, sport is analysed in this module at both domestic and international level. The business of sport and the strategic management that is associated to it is fundamental to any individual who has an expressed interest in sport event management. Through analysing the structure and scope of the sector this module aims to provide students with a deep understanding of how sport should be managed as a business in the 21st century. Links between existing strategic management theory, governance theory and operational theory will be developed in order to provide students with the ability evaluate the strategic approaches that contribute to the success or failure of sport both ion a global and national level. A range of case studies will provide the opportunity to discuss the range of issues and problems that face modern day sports managers. This module is assessed by coursework and an exam.

+ International Hrm for the Hospitality Industry

The aim of this module is to provide you with a good knowledge and understanding of theory and practice in relation to International Human Resource Management, with a focus on the Hospitality, Tourism and Leisure and Events industry. The subjects you will study include the impact of national culture on organizations, international labour markets, convergence and divergence in HRM, resourcing and rewarding, employment flexibility, employee relations, employee voice, managing workplace diversity, strategic HRM, International assignments, the impact of the EU on HRM and future developments. Assessment is by means of an essay (30%) and examination (70%).

+ Events Project - Managing the Client's Event

This module will provide the opportunity for students to plan, design and execute a live event on behalf of a client. This module will be structured into two parts to allow students to gain knowledge and competency in the planning of and event prior to executing the event. During the first term of the module students will attend a series of themed workshops relevant to project management, events planning, running a business and organisation. These may include event screening, meeting the client brief, health and safety, risk assessment, techniques for monitoring and implementing quality, techniques for evaluating events.
Students will be allocated to a member of the staff team from whom they can seek advice in the planning of their event and a client mentor.
Students will present their events proposal to a forum of staff, industrialists and their peers. The proposal will amount to 20% of the module mark and must be approved by the panel before the event can be undertaken. In the second part of the module in semester two, students will manage the client lead event. This event will be assessed by 2 tutors and the student will be required to submit an individually produced project which will include an evaluation of the event and will contain visual and marketing material. Projects will also include data relating to client/customer feedback and evaluation of the students roles as Events Manager. Project length is approximately 8,000 words.


Please note that the modules may change to mirror the key trends and advancements in the industry.


The supervised, salaried 48-week placement is an integral part of the course, allowing you to apply your learning to exciting projects, working for events management companies or related organisations. This valuable and meaningful experience will give you a practical advantage in the employment market.

Career opportunities

Graduates have gone on to work in events and conference management and related fields. Others have gained employment in the voluntary sector, charity fundraising, sport, arts and the music industry.

Teaching and assessment

You will learn through lectures, group projects, industry visits, practical work and managing live events. We employ a wide variety of assessment methods involving presentations, assignments, group reports and feasibility studies.

How much will it cost me?

At the University of Huddersfield, we have worked hard to ensure that we set a fair fee for undergraduate students that offers fantastic value for money. The University of Huddersfield is debt free, meaning every penny you spend on your education is re-invested in you.

In 2013/14, the tuition fee for students at the University of Huddersfield will be £7,950*. Your tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance, please see Fees and finance.

You can sign up to iHud here to make sure you keep up to date with the latest fees and finance information.

*In subsequent years the fee will be subject to inflationary increases. Please bookmark this page and refer back for up-to-date information. Information updated 22.1.13


For details of course fees please call the Student Finance Office on 01484 473904

How to apply


Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry. For more information, see the Research section of our website.

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Last Updated: Tuesday 28 February 2012
Last updated Tuesday 28 February 2012
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