Management with Marketing MSc 2017-18This course also available for 2016-17 entryThis course also available for 2018-19 entry
About the course
This is a conversion Master's course and is ideal if you have not previously studied business or management and want to develop your knowledge and skills in these professional areas. It is particularly suitable for students from non-business subject areas who are intending to work in a business organisation and who would like to acquire professional management skills. You will cover most of the core areas of business including marketing, finance, operations, people management and strategy. There are also a wide range of options available to tailor study towards specific areas of interest. This course is one route in a suite of courses including:
• Management MSc
• Management with Entrepreneurship MSc
• Management with International Business MSc
This course has multiple start dates:
25 / 09 / 2017
08 / 01 / 2018
2 years part-time - January and September start
• An Honours degree (2:2 or above) in any subject or an equivalent professional qualification. Applicants with other professional qualifications and/or experience will be considered individually.
• In exceptional cases students with no appropriate qualifications but substantial work experience, who can demonstrate ability to benefit from postgraduate study, will be considered. Candidates' suitability will be assessed to evaluate their application in line with the University's Accreditation of Prior Experiential Learning procedures.
• Students wishing to transfer into the MSc Management suite from other awards or other universities will be considered on an individual basis based on the modular credit and learning outcomes already achieved.
Tel: 01484 472956
(this number may be subject to change)
Huddersfield, HD1 3DH
The module is structured to give you a theoretical and practical understanding of managerial marketing decision making. You will be introduced to general marketing concepts and the techniques and tools of market analysis required for developing and implementing effective marketing strategies.
Finance for Managers
This module enables you to develop an understanding of the purposes and uses of financial information, together with the ability to use quantitative skills to improve performance management and decision making within an organisation.
This module provides you with a substantial body of knowledge relating to the principles of strategic management in particular the two broad areas of techniques for analysing organisations and their environments and the identification of appropriate strategic choices. You will be encouraged to practice analyses and strategic designs throughout the delivery of the module.
The module provides you with a theoretical framework for analysing your professional skills and reflect on your own strengths and weaknesses. This assessment will then form the baseline from which to develop a plan for your own professional development during their period of studies. You will need to demonstrate that you have developed new skills and competences over the duration of the module through a portfolio.
Managing People in Organisations (F/T)
Managing People in Organisations is an extremely practical module which introduces critically analyses and evaluates key elements of Human Resource Management and Organisational Behaviour to enable effective deployment of people within organisations. A strategic exploration of the global context within which people work and are managed is also carried out through a range of organisational behaviour concepts and theories.
[ *] plus two option modules
All students will be required to undertake a final major piece of integrative work relating to their subject area.
The highlight of this course is the opportunity for you to study and research a topic area of your choice, either in the form of a dissertation or do an Applied Consultancy Project. This will allow you to get real work experience and familiarise yourself with the work environment. Previous students have based their dissertations or projects on topics related to their chosen career. Professional Skills in addition to the Dissertation and Applied Consultancy Project aim to get you engaged with the practical application of management theory which can consequently help enhance your personal skills.
There are two routes that you may choose:
Research Methods and Techniques
This module is a designed to prepare you for your Dissertation. The module looks at how to choose your topic, how to research the current knowledge in your area of interest, and quantitative and qualitative research methods. The module is assessed through the completion of a literature review and proposal for your dissertation. You will be supported both by the module team and an individually assigned supervisor.
This is the final piece of work of your Master’s studies. You will investigate an issue of your choice in depth and, through your research, you’ll create new knowledge. This normally includes designing a framework for your investigation and choosing the appropriate way to conduct your studies. Your research will be written up in the form of a dissertation, that takes place over a number of months, during which you will be supported by a supervisor.
Consultancy Project Route
This module prepares you for the Applied Consultancy Project. It introduces the theory underpinning the process of consultancy in organisations. The module will analyse various models of consultancy and you will explore different stages in the consultancy cycle including: the purpose of consultancy in business context, project scoping and contracting, information gathering, analysis and report, action planning, implementation, review and exiting. You will also critically examine your own consultancy skills.
Applied Consultancy Project
The consultancy project provides the opportunity to engage in an applied consultancy project, normally investigation with a business sponsor and provide solutions to a commissioned business problem. Students teams will be expected to engage in the process of scoping the project with the business client, undertake the necessary information gathering, analyse the information and make recommendations. Such company problems may be of a strategic or operational nature, thus allowing you to draw on several disciplines in order to apply theory to current business practice.
You will also have a choice of two option modules from:
The International Marketing module focuses on the key decisions that need to be made by organisations when considering operating in international markets. This includes the pros and cons of trading internationally, which markets to select, how to enter the market, and how to develop marketing programmes for the target market. This will be supported by study of the international environment and global customers. Assessment for this module is based on an individual assignment.
Public Relations and Sponsorship Management
In this module you will consider the key issues and processes involved in public relations and sponsorship. This will be presented in the context of current theory, techniques, and practices. In addition the contribution made by public relations and sponsorship to the overall marketing communications strategy will be examined. The module is assessed through an individual coursework and an exam.
Strategic Brand Management
This module aims to allow you to develop a critical understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. It is designed to provide a systematic understanding of how strategic decisions are made to build strong and successful brands.
Direct and Relationship Marketing
The module is structured in a way that provides you with a strong theoretical and practical understanding of direct and relationship marketing; as well as their implementation. You will be introduced to relevant theories, and are required to gain a full awareness of direct marketing campaign strategies and plans. You will develop your understanding further through the implementation, control, and evaluation of these direct marketing campaign strategies.
Social Media Marketing
This module is designed to introduce you to Social Media Marketing. It keeps you at the forefront of modern practices: bridging the gap between theory and its practical application. Students will use a variety of social media tools and platforms to design, manage, and optimise campaigns.
We will always try to deliver your course as described on this web page. However, sometimes we may have to make changes as set out below.
We review all optional modules each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback. We will always ensure that you have a range of options to choose from and we will let students know in good time the options available for them to choose for the following year.
We will only change core modules for a course if it is necessary for us to do so, for example to maintain course accreditation. We will let you know about any such changes as soon as possible, usually before you begin the relevant academic year.
Sometimes we have to make changes to other aspects of a course or how it is delivered. We only make these changes if they are for reasons outside of our control, or where they are for our students’ benefit. Again, we will let you know about any such changes as soon as possible, usually before the relevant academic year. Our regulations set out our procedure which we will follow when we need to make any such changes.
When you enrol as a student of the University, your study and time with us will be governed by a framework of regulations, policies and procedures, which form the basis of your agreement with us. These include regulations regarding the assessment of your course, academic integrity, your conduct (including attendance) and disciplinary procedure, fees and finance and compliance with visa requirements (where relevant). It is important that you familiarise yourself with these as you will be asked to agree to abide by them when you join us as a student. You will find a guide to the key terms here, where you will also find links to the full text of each of the regulations, policies and procedures referred to.
The Higher Education Funding Council for England is the principal regulator for the University.
Teaching and assessment
We use a range of teaching and learning approaches to help you develop your knowledge and skills; including seminars, tutorials, lectures and case studies. Modules have different teaching and assessment strategies, some modules are based on individual work and others on group work. Many aspects of teaching and assessment are grounded in real life situations and, where possible, live projects are incorporated into the teaching. You will also get the opportunity to engage with professionals and consultant guest speakers who are members of the Strategic Planning Society (SPS).
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results. Feedback on exam performance/final coursework is available on request after the publication of results.
Huddersfield is the UK's only university where 100% of the permanent teaching staff are fellows of the Higher Education Academy (HEA).
We are the UK's only university where 100% of permanent teaching staff are Fellows of the Higher Education Academy*
*permanent staff, after probation: some recently appointed colleagues will only obtain recognition in the months after their arrival in Huddersfield, once they have started teaching.
How much will it cost me?
In 2017/18, the part-time tuition fee for UK and EU postgraduate students at the University of Huddersfield will generally be £425 per 15 credit module and £850 per 30 credit module (see Fees and Finance for exceptions). Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK/EU students, including what your tuition fee covers, please see Fees and Finance. Please note that tuition fees for subsequent years of study may rise in line with inflation (RPI-X). If you are an international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available.
Please email the Student Finance Office or call 01484 472210 for more information about fees and finance.
Postgraduate students (full or part-time) can now receive tuition fee support to cover the cost of their studies. You may be eligible to access up to £10,000 in loans towards your study costs. You can find out more from Student Finance England
How to apply
We hope you are interested in what you have seen and want to apply to join us.
If you are planning to study part-time, please get in touch with the contact in the 'At a glance' section above.
Research plays an important role in informing all our teaching and learning activities. Through research our staff are contributing to the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry and the professions. For more information, see the Research section of our website