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Jayne Sheridan is Fashion Communication lecturer at the university. Her background in English, Journalism, Theatre, Public Relations and Critical Theory informs her teaching on the multidisciplinary BA courses of Fashion, Media and Promotion and Fashion Communication and Promotion delivered in the School of Art Design and Architecture. She was awarded a dual Honours Certificate of Education, by Liverpool University, in 1971, a post-graduate Diploma in Writing by Sheffield Hallam University, in 1997, and the MA in Critical Theory by Manchester Metropolitan University, where she studied with the cultural critic Antony Easthope from 1998-2000.
Fashion Media Promotion: the new black magic, a 70,000 word monograph is her main research output, written while teaching at Huddersfield between 2007 and 2009.
Fashion, Film, Feminism, Barthes and Critical Theory
Global Fashion Conference director Professor Jacque Lynn Foltyn likes Fashion Media Promotion: the new black magic a lot and is promoting it on Audrey Hepburn websites.
Pamela Church Gibson, London College of Fashion, is recommending Fashion Media Promotion: the new black magic to students on both practical and academic courses. A review of the book will appear in the Journal about to be launched by the London College of Fashion.
Sheridan, J (2013) ‘Resisting the myths: dodging the bullets’. In: Barthes "Mythologies" Today Readings of Contemporary Culture. : Routledge. pp. 122-125. ISBN 9780415821223
Sheridan, J (2010) Fashion, Media, Promotion: The New Black Magic . Chichester: Wiley-Blackwell . ISBN 978-1-4051-9421-1
Sheridan, J (2010) ‘Audrey Hepburn and the Funny Face of Post-World War II Humanism’. In: 2nd Interdisciplinary Fashion Conference, Thursday 23rd September Sunday 26th September 2010, Oriel College, Oxford