Portrait of Dr Abdul Jabbar Dr Abdul Jabbar

a.jabbar@hud.ac.uk | 01484 473628


Position: Senior Lecturer - People, Management and Organisations
Qualifications: BA, MSc, PhD, FHEA
Research Group: Business Education Research Group


Abdul joined the University of Huddersfield Business School in 2001. Previously Abdul was a programmer working on Content Management Systems for the BUBL information service at the University of Strathclyde. Within his current role, Abdul is a Senior Lecturer in Digital Business with a focus on learning technologies and their application within blended and flexible learning courses. Abdul has developed modules with this kind of teaching in mind. He is instrumental in driving forward e-learning at school level and contributing to a programme of University wide strategic development.In addition to his teaching Abdul maintains an online Blog which outlines his current research and academic interests.Click here to access the Blog.


Abdul's background is very much in software design and online development. He has a BA (Hons) In Interactive Media and a MSc in Internet Application Development and in addition he is also a member of the Higher Education Academy (FHEA). He recently completed his PhD in Business Management Education at the University of Huddersfield.

  • Information systems
  • Digital Marketing & Communications
  • E-Business logistics & operations


  • PhD 
  • MSc Internet Application Development
  • BA (Hons) Interactive Media

Professional Membership & Activities

  • FHEA

Research and Scholarship

Abdul has worked on a wide range of internally and externally funded projects. His research ranges from Mobile Development to Business School Pedagogy. Abdul is also a founder member of the Business Education Research Group (BERG). His current research interests revolve around the areas of:

  • Information Science, Big Data, Software ethics and privacy
  • Small Business Digital Skills
  • Culturally Responsive Teaching in UK Business Schools
  • Multi-Modal/Technology based Pedagogy
  • Technology Entrepreneurship 
  • Mobile Learning
  • e-commerce retailing and Digital marketing

In addition, Abdul has worked on and been successful in applying for and obtaining Knowledge Transfer Partnerships with local companies. He is no stranger to conferences having delivered papers at multiple venues within his research areas and is currently looking for opportunities collaboration opportunities. Abdul also provides consultancy, support and guidance to Alumni who have been successful in setting up their own Business, prominent among them is Zurleys.co.uk, who now receive in excess of 100,000 visitors a month.

Abdul’s research interests also include e-commerce retailing and Digital marketing. To this end Abdul is active in helping students develop and implement online Businesses. Abdul has been involved in helping students setup website businesses, apps, retail stores from business concept, design and implementation.

Publications and Other Research Outputs


Jabbar, A., Kong, K. and Mirza, M. (2016) ‘Marketisation Vs Marginalisation: The tension between institutions and academics.’. In: CABS: Learning, Teaching & Student Experience 2016, 26-27th April 2016, Aston University

Jabbar, A. and Mirza, M. (2016) ‘Identification of Cultural Heuristics for the creation of consistent and fair pedagogy for ethnically diverse students.’. In: Culturally Responsive Pedagogies: Working Towards Decolonisation, Indigeneity and Interculturalism. : Palgrave Macmillan. .


Jabbar, A (2015) The development of culturally responsive teaching in UK Higher Education Business Schools for students from an ethnically diverse background Doctoral thesis, University of Huddersfield.


Drozynska, A., Hill, P., Jabbar, A., Ireland, C. and Woods, P. (2013) ‘Analysing feedback on written assignments to produce reusable audiovisual feedback’. In: Teaching Writing Across Languages and Cultures, 7th Conference of the European Association for the Teaching of Academic Writing, 27-29 June 2013, Central European University, Budapest, Hungary

Jabbar, A (2013) ‘Technology and Implementation for distance learning students’. In: Higher Education Academy HEA Seminar on Improving the learning experience of overseas students on postgraduate academic law programmes, 25th June 2013, Huddersfield University Business School

Jabbar, A. and Hardaker, G. (2013) ‘The role of culturally responsive teaching for supporting ethnic diversity in British University Business SchoolsTeaching in Higher Education , 18 (3), pp. 272-284. ISSN 1356-2517

Jabbar, A (2013) ‘Characterising features of culturally responsive teaching in UK Higher Education Business Schools.’. In: 10th ALDinHE Conference 2013: Celebrating Learning Development, 25th – 27th March 2013, Plymouth University, UK


Jabbar, A. and Ireland, C. (2012) ‘Audiovisual formative feedback in online quizzes and essays’. In: Enhancing the Quality of Student Blended Learning through Integrative Formative Assessment Methods, 10 Jul 2012, The Business School, University of Huddersfield

Jabbar, A (2012) ‘The Walled Garden in Higher Education’. In: The 7th Plymouth Enhanced Learning Conference, 18-20 April, Plymouth

Hart, T., Fellowes, M. and Jabbar, A. (2012) ‘Digital Literacies – The challenges for a modern Law School.’. In: Pelecon 2012 (Plymouth e-learning conference), 18 April - 20th April 2012, Plymouth, UK

Ireland, C. and Jabbar, A. (2012) ‘Exploring mobile technology in the classroom’. In: 9th ALDinHE Conference: University of Leeds "Learning Development in a digital age: emerging literacies and learning spaces", 03-04 Apr 2012, University of Leeds


Ahmed, E., Ward, R., White, S. and Jabbar, A. (2011) ‘Use of Emerging Mobile Technologies in Portfolio Development’. In: MOBILITY 2011: The First International Conference on Mobile Services, Resources, and Users. Barcelona, Spain: IARIA. pp. 81-85. ISBN 978-1-61208-164-9

Hart, T., Fellowes, M. and Jabbar, A. (2011) ‘The challenges of student engagement on GDL blended learning’. In: The Sixth International Blended Learning Conference, 15th June 2011, University of Hertfordshire, Hatfield, Herts., UK.

Beddall-Hill, N., Jabbar, A. and Al Shehri, S. (2011) ‘Social Mobile Devices as Tools for Qualitative Research in Education: iPhones and iPads in Ethnography, Interviewing, and Design-Based ResearchJournal of the Research Center for Educational Technology , 7 (1), pp. 67-90. ISSN 1948-075x


Jabbar, A. and Hardaker, G. (2010) ‘Inclusion and the relevance of culturally responsive teaching in U.K. Business schools’. In: BME Conference: Meeting the challenge: Improving black and minority ethnic student success and attainment, 8 July 2010, Coventry Techno Centre

Folley, S. and Jabbar, A. (2010) Mobile Learning Project Report Huddersfield: University of Huddersfield (Unpublished)


Jabbar, A (2009) Pilot study on the use of text messaging as a means of communicating with students to aid retention Huddersfield: University of Huddersfield (Unpublished)


Jabbar, A (2008) ‘Engaging the alternative’. In: Teaching and Learning Conference 2008: Enhancing Learning: Technology by Design, 15th September 2008, University of Huddersfield


My research responsibilities also include acting as a reviewer for the following highly ranked journals; Race Ethnicity and Education and Studies in Higher Education. I have also been involved in internal examination supervision for PHD’s with an internal team at the University of Huddersfield.

Teaching and Professional Activities

Abdul has module leadership responsibilities for the modules Digital Marketing and Communications and e-Commerce.

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