Professor Anne Gregory
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Position: Professor of Corporate Communications, Strategy, Marketing and Economics
Dr Anne Gregory has been Professor of Corporate Communication at the University of Huddersfield since September 2014. She joined the University from Leeds Beckett University where she was Director of the Centre for Public Relations Studies, an internationally recognised research centre and think tank on public relations and communication. While at Leeds Beckett, she also completed a three year term as Pro Vice Chancellor, extended for three months.
Annes research interests focus on capacity building in public relations and corporate communications and includes leadership, the strategic role of communications, ethics and globalisation. Her publications include the UKs seminal book on Campaign Planning, the four volume Sage Master works on Strategic Communication, which she edited with Professor Robert Heath and numerous papers in her fields leading journal Public Relations Review. She has spoken on these topics around the world, for example in Scandinavia, the Baltic and Balkan States, Europe, Africa, Asia, Australasia, South America and North America. In the last three years she has been appointed Visiting Professor at the University of Navarra and CEU, Spain; RMIT, Australia; Università della Svizzera Italiana, Switzerland; Management University of Singapore, Singapore.
Anne has led numerous specialist research and consultancy programmes for public and private sector clients such as the UK Cabinet Office, The Department of Health, the National Health Service, Nokia and Tesco Corporate. Her work has led to Government policy documents and capacity building initiatives. She remains an advisor to UK Government having completed three attachments and is currently leading the Senior Talent Programme for Government which seeks to build capability in the most senior communicators.
Dr Gregory has written and edited over 20 books, including the globally available CIPR series which she edits; authored 30 book chapters and 50 refereed journal articles and conference papers. She won the largest ever European funded LLP research grant for the Business School while at Leeds, and was the Facultys acknowledged lead researcher for the last two REFs. She is Editor-in-Chief of the Journal of Communication Management.
Professor Gregory is currently Chair of the Global Alliance, the world-wide body of over 60 national and international public relations associations which is a recognised NGO by the UN. Anne was elected to this global role in 2013 and it follows her success as President of the Chartered Institute of Public Relations (CIPR) in 2004, where she led it to Chartered status. She was awarded the Sir Stephen Tallents Medal in 2010 and made an Honarary Fellow of the CIPR in 2015 for her outstanding contribution to the profession. In her professional capacity she has led two global initiatives as a co-creator of both the Stockholm Accords and the Melbourne Mandate.
- Professor of Corporate Communication, University of Huddersfield, Sept 2015 onwards
- Professor of Public Relations and Director Centre for Public Relations Studies, Leeds Beckett University, 1991-2014. Pro Vice Chancellor 2006 2010.
- Director, Weber Shandwick North, 1989-1991
- Head of External Relations, University of Bradford, 1986 - 1989
- Public Relations Officer, Bradford and Bingley Building Society, 1981-1986
- Freelance Journalist (BBC, ILR), 1979-1981
- Information Assistant, Leeds Polytechnic, 1979-1981
- Research Assistant, University of Leeds and Leeds Polytechnic, 1975-1979
Publications and Other Research Outputs
Gregory, A (2015) ‘Practitioner-leaders representation of roles: The Melbourne Mandate’ Public Relations Review , 41 (5), pp. 598-606. ISSN 0363-8111
Gregory, A., Valin, J. and Likely, F. (2014) ‘The Global Alliance for Public Relations and CommunicationManagement: Origins, influences, issues and prospects Public Relations Review 40 (2014) 639653’ Public Relations Review , 40 (4), pp. 639-653. ISSN 0363-8111
Gregory, A. and Halff, G. (2014) ‘Toward an historically informed Asian model of public relations’ Public Relations Review , 40 (3), pp. 397-407. ISSN 0363-8111
Gregory, A. and Halff, G. (2013) ‘Divided we stand: Defying hegemony in global public relations theory and practice?’ Public Relations Review , 39 (5), pp. 417-425. ISSN 0363-8111
Gregory, A. and McKie, D. (2012) ‘Overview of the state of the field’ Public Relations Review , 38 (5), pp. 807-809. ISSN 0363-8111
Gregory, A (2012) ‘UK Government communications: Full circle in the 21st century?’ Public Relations Review , 38 (3), pp. 367-375. ISSN 0363-8111
Gregory, A (2012) ‘Reviewing public relations research and scholarship in the 21st century’ Public Relations Review , 38 (1), pp. 1-4. ISSN 0363-8111
Gregory, A (2011) ‘The challenges of the new communication age’ Comunicação pública , 6 (10), pp. 11-20. ISSN 1646-1479
Gregory, A (2011) ‘The state of the public relations profession in the UK: A review of the first decade of the twenty?first century’ Corporate Communications: An International Journal , 16 (2), pp. 89-104. ISSN 1356-3289
Gregory, A. and Watson, T. (2008) ‘Defining the gap between research and practice in public relations programme evaluation towards a new research agenda’ Journal of Marketing Communications , 14 (5), pp. 337-350. ISSN 1352-7266
Gregory, A (2008) ‘Competencies of senior communication practitioners in the UK: An initial study’ Public Relations Review , 34 (3), pp. 215-223. ISSN 0363-8111
Gregory, A (2007) ‘Involving Stakeholders in Developing Corporate Brands: the Communication Dimension’ Journal of Marketing Management , 23 (1-2), pp. 59-73. ISSN 0267-257X
Research Degree Supervision
Current supervision (PhD)
2013 ongoing PhD supervision: A sociological and spiritual analysis of the role and impacts of events in church culture
2012 ongoing PhD supervision: Ethics and social responsibility in the privatization and commercialisation of government organisations in Nigeria
2012 ongoing PhD supervision: Evaluation of success factor and success criteria for ppp projects: stakeholders perspective
2012 ongoing PhD supervision: CSR and the Nigerian oil industry
Completed supervision (PhD)
2007 2011 - PhD supervision (complete): Ethics in public relations a Jungian perspective, Leeds Metropolitan University
2005 - 2009 PhD supervision - (complete).
Framing public relations roles, University of Leeds
2003 - 2006 PhD supervision (complete): Power in Public Relations, a Bordieusian Perspective, Leeds Metropolitan University
1993 - 1995 MRes supervision (complete): Quality Processes in Public Relations Consultancies, Leeds Metropolitan University
Examination experience (PhD)
2014 PhD External Examiner: Strategic horizons: a paradigm for strategic communication planning and management in organisational contexts. University of Canberra, Australia
2014 External Examiner: A new dimension of organisational communication management: the Chief Executive Officer as Chief Communication Officer: developing a CEO communication behavioural attributes framework. Charles Sturt University, Australia
2014 PhD External Examiner: The role of public conversation in informing the reputation constructs of organizations: A grounded study of public-organizations relationship. Auckland University of Technology, New Zealand
2012 PhD External Examiner: Perceptions of Public Relations in New Zealand: A Bourdieuian Analysis of Positions Taken in the Field. Auckland University of Technology, New Zealand
2011 PhD External Examiner: Sensemaking and Sensegiving In Crisis Episodes: a Discourse Analysis of Corruption Through the Goldenberg and Anglo-Leasing Cases of Kenya. University of Leeds, UK
2010 PhD External Examiner: The four-component model of organisational legitimacy in unstable stakeholder environments. Queensland University of Technology, Australia
2010 PhD External Examiner
Re-energising Knowledge Management: Communication Challenges, Interdisciplinary Intersections, and Paradigm Change, University of Waikato, New Zealand
2010 MPhil External Examiner: An examination of the relationship between fashion newspaper coverage and fashion public relations in the United Kingdom , University of Westminster, UK
2008 PhD External Examiner: Refocusing Issue Management: Bridging Academic and Practitioner Perspectives, Royal Melbourne Institute of Technology, Australia
2007 PhD External Examiner: The ultimate public relations challenge: Legitimising NATO and its humanitarian intervention in Kosovo , University of Waikato, New Zealand
2003 PhD Internal Examiner: New Marketing Perspectives in the Financial Services Sector
Teaching and Professional Activities
REFEREED CONFERENCE PRESENTATIONS
Halff, G. and Gregory, A. (2014). What is public relations to society? Towards and economically informed understanding of public relations. 8th World Public Relations Forum Resaerch Colloquium. Madrid, Spain, 21st September 2014.
Sison, M. and Gregory, A. (2014). Globalising the academic self. 8th World Public Relations Forum Resaerch Colloquium. Madrid, Spain, 21st September 2014
Gregory, A. (2014). Building Trust from the Inside the Role of Public Relations in 'Authentic' Tourist Organisations. Belgrade International Tourism Conference. Belgrade, Serbia. March 2014.
Gregory, A. (2013). Building Character from the Inside: the role of public relations in restoring trust. 9th Dubrovnik Media Days, Dubrovnik, Croatia. October 2013.
Gregory, A. (2013). Practitioner-leaders’ Representation of Roles. International Conference on Representing PR: Images, Identities and Innovation, Barcelona, Spain, July, 2013
Valin, J., Gregory, A. and Likely, F. (2013). The Global Alliance for Public Relations and Communication Management: Origins, Influences, Issues and Prospects. International History of Public Relations Conference, Bournemouth, UK. July 2013.
Halff, G. and Gregory, A. (2013). The new Asia-Pacific Century: toward an historically informed Asian model of public relations. International History of Public Relations Conference, Bournemouth, UK. July 2013.
Gregory, A. and Halff, G. (2012). Divided we stand: defying hegemony in theory and practice. Research Colloquium, World Public Relations Forum, Melbourne, Australia, 20-23 November.
Gregory, A. and Willis, P.A. (2012). Should teacher be in front of the class? EUPRERA, Istanbul, Turkey, 20th 22nd Sept 2012
Gregory, A., Ingenoff, D., McKie, D. and Toledano, M. (2012). Pathways to the Future Panel (Originator, Chair and paper contributor), EUPRERA, Istanbul, Turkey, 20th 22nd Sept 2012
Gregory, A. (2012). Capacitating Government Communicators. Republic of South Africa Government Academic Symposium, Pretoria ,South Africa, 10th - 11th Sept 2012.
Gregory, A. (2012). Government Communications: What State are we in? 19th International Public Relations Research Symposium, Bled, Slovenia, 5th 7th July 2012.
Gregory, A. (2012). Working with Intangibles. Building Trust Through Communication in Times of Crisis, Universidad de Navarra, Pamplona, Spain, 22nd - 23rd March 2012
Gregory, A. (2011). The Strategic Role of Communication in Organisations: A European Perspective. Synergie/Euprera, Milan, Italy, November 2011.
Gregory, A. (2011). Communication in the ‘New’ NHS: Structural Transformation. EUPRERA, Leeds, UK. September 2011.
Gregory, A. (2011). Government and the Dance with Communications: Coming Full Circle in the 21st Century. International History of Public Relations Conference, Bournemouth, UK. July 2011
Gregory, A. (2011). ‘”What Good Looks Like” in UK National Health Service Communication’. Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, UK. July 2011
Gregory, A. (2011). Not in Europe, not in America: finding a UK model for Public Relations. International PR 2011 Conference: Competing Identities: The State of Play of PR in the 2010s. Open University of Catalonia, Barcelona, Spain. June 2011
Gregory, A., Halladay, S. and Ingenoff, D. (2011). Issues in Contemporary Public Relations. Panel Discussion. International PR 2011 Conference: Competing Identities: The State of Play of PR in the 2010s. Open University of Catalonia, Barcelona, Spain. June 2011
Gregory, A., Invernizzi, E., Romenti, S., and McGrath, N. (2010). Contribution of Public Relations in Organisational Strategies: Managerial and Communication perspectives. EUPRERA, Jyvaskala, Finland, September 2010
Gregory, A. and Willis, P. (2010). Communication, Change Management and the NHS: Research and Teaching That Shapes Policy and Practice. Leeds Business School Research Symposium, Leeds, September, 2010
Gregory, A. (2010). Not in Europe; not in America: PR and a small Atlantic island. Leeds Business School Research Symposium, Leeds September, 2010
Gregory, A. (2010). Panel Instigator and Chair, Deliberative Engagement. 17th International Public Relations Research Symposium, Bled, Slovenia, July 2010
Gregory, A. (2010). The Health of the Nation: Deliberative Engagement in the UK National Health Service. 17th International Public Relations Research Symposium, Bled, Slovenia, July 2010.
Gregory, A. and Willis, P. (2010). What Good Looks Like in UK National Health Service Communication.17th International Public Relations Research Symposium, Bled, Slovenia, July 2010
Gregory, A. (2010). Not in Europe; not in America: PR and a small Atlantic island. International Communication Association, Singapore, June 2010
Gregory, A. and Willis, P. (2010). Strategic communication, the financial crisis and the public sector: a study of the NHS and decision making at the corporate level of strategy. 15th International Conference on Corporate and Marketing Communications, Aarhus University, Aarhus, Denmark, April 2010
Gregory, A. (2009). The challenges of the new communication age. Annual Academic Conference, ESCS Lisbon, December 2010
Gregory, A. (2009). Public Relations Education: the Profession and the Academy. Fifth International Scientific Conference, University of Dubrovnik, Croatia, November 2009
Carayol, V., Cotton, A-M., Frame, A., Gregory, A., Sievert, H. and Wolstenholme, S. (2009). Cross-Cultural Studies in Communication and Comparative Methodology. Plenary Panel, EUPRERA Annual Convention, Bucharest, September 2009
Gregory, A. and Willis, P. (2009). Which Way’s Up? Triangulating Best Practice During a Time of Organisational Change: A Toolkit for Public Sector Communicators. CIPR Alan Rawel Academic Conference, University of Stirling, September 2009
Gregory, A. (2009). Plenary Panel Participant. Changes in Public Relations education 1990 2010. CIPR Alan Rawel Academic Conference, University of Stirling, September 2009
Gregory, A. (2009). “What Good Looks Like” in UK National Health Service Communication. Academy of Marketing Conference. Leeds Metropolitan University, July 2009
Gregory, A. (2008). Saints or Spinners, Public Relations in Contemporary Society. Fourth International Scientific Conference, University of Dubrovnik, Croatia, November 2008
Gregory, A. (2008). Plenary Panel Participant. How Organisations Practice Institutionalisation. EUPRERA, Milan, October 2008
Gregory, A. (2008). The Status of the Public Relations Profession in the UK. EUPRERA, Milan, October 2008
Gregory, A. (2008). Competencies of Senior UK Public Relations Practitioners. EUPRERA, Milan, October 2008
Gregory, A. (2008). The Changing Role of Public Relations in a Changing World, South African Communication Academy, Pretoria, South Africa, September 2008
Gregory, A. and Watson, T. (2005). Public Relations Evaluation: from discussion to implementation. Presented at Public Relations Institute of Australia Academic Forum, Brisbane, Oct 2005
Gregory, A. (2005). Public Relations Management among Britain’s ‘Most Admired’ companies and the 10 competencies of top communicators in the private and public sectors new research. Presented at Public Relations Institute of Australia Academic Forum, Brisbane, Oct 2005
Gregory, A. (2005). Measurement and evaluation moving the debate forward. Presented at 12th International Public Relations Symposium on Measurement and Evaluation, Bled, Slovenia, July 2005
Gregory, A. (2005). Involving vulnerable communities in organisational decisions: Communication ethics in action. Presented at Institute of Communication Ethics Annual Conference on Teaching Ethics: promoting social dialogue, University of Westminster, April 2005
Gregory, A. (2005). Engaging stakeholders in emergent corporate brands. Presented at 1st Annual International Colloquium on Critical Issues in Brand Management, University of Birmingham, April 2005. (Refereed abstracts published)
Gregory, A. (2005). A development framework for Government communicators. Presented at The CIPR Alan Rawel Academic Conference, University of Lincoln, March 2005 (Keynote paper)
Gregory, A. and Tafra-Vlahovic, M. (2004). Corporate Social Responsibility: new context, new approaches and new applications. Presented at International Public Relations Research Symposium, Slovenia, July 2004
Gregory, A. (2003). Government Communication and The Ethical Agenda, Presented at the Leeds Metropolitan first Research Conference, December 2003
Gregory, A. (2003). Managing Corporate Identity in a Turbulent World. Presented at British Academy of Management, Harrogate, England, September 2003
Gregory, A. (2003). Public Relations and Spin. Presented at 1st International Conference, Institute of Communication Ethics, London, February 2003
Gregory, A. and Thrasher, A (2002). XPRL and the Transformation of the Public Relations Value Chain. Presented at International Public Relations Symposium, Slovenia, July 2002
Gregory, A. (1999). The role of Public Relations in Building Corporate and Brand Identity. Presented at International Public Relations Research Symposium, Slovenia, July 1999
Gregory, A. (1997). Rhone-Poulenc Agriculture: environmental issues management and business strategy. Presented at the International Public Relations Research Symposium, Slovenia, July 1997.
Gregory, A. (1995). Public Relations in brand management. Presented at the International Public Relations Research Symposium, Slovenia, July 1995
REFEREED CONFERENCE ORGANISATION AND REVIEWING
2014: Conference Organising Committee and Paper Reviewing Panel, Research Colloquium, World Public Relations Forum, Madrid, Spain, 21-23 September 2014.
2013: Scientific Committee: Transparent Communication. Organisations, Communication and Transparency, Brussels, Belgium, 21 -22nd November
2010 2013: Reviewing Panel, International History of Public Relations, University of Bournemouth, Bournemouth, UK
2012: Conference Organising Committee and Paper Reviewing Panel, Research Colloquium, World Public Relations Forum, Melbourne, Australia, 20-23 November
2012: Scientific Committee, Building Trust Through Communication in Times of Crisis, Universidad de Navarra, Pamplona, Spain, 22nd - 23rd March 2012
2012: Chair of Panel: Social Responsibility and Crisis, Universidad de Navarra, Pamplona, Spain, 22nd - 23rd March 2012
2011: Conference Director, EUPRERA Annual Convention: Public Relations in a Time of Turbulence, Leeds Metropolitan University, 8th - 10th September 2011
2009: Conference Organising Committee, First International Conference on the History of Public Relations, Bournemouth University, July 2009
2012 ongoing - Reviewer Panel, Communication, Taylor and Francis
2011 ongoing - Public Relations International Review, University of Malaga
2011 ongoing - Journal of Professional Communication, McMaster, Canada
2011 ongoing - Canadian Journal of Public Relations & Communication Management.
2010 ongoing Editorial Board, Corporate Communication: An International Journal, Emerald, Bradford
2009 ongoing book proposal reviewer, Routledge, New York
2009 ongoing Editorial Board, Public Communication Review, UTS ePress
2009 ongoing - Scientific Committee (editorial Board), Sinergie, Verona
2007 - ongoing - Editorial Board, Public Relations Review, Elsevier Inc.
2003 - ongoing - Editorial Board, Ethical Space, The International Journal of Communication Ethics, Troubadour, Leicester.
1999 - ongoing - Editor-in-Chief, Journal of Communication Management, Emerald, Bradford
1995 - ongoing - Series Editor, Public Relations in Practice, CIPR/Kogan Page: London. 17 books in series
2012 Co-editor - Special Issue Public Relations Review The state of the field: Competing identities, emerging alliances, and the public relations of nations (with Prof. D. McKie and Prof. D. Ingenoff)