Global Advances in Marketing Branding and Innovation - GAMBI

Aims:

1. To enhance international collaboration and dissemination of information to achieve research excellence in marketing, branding and innovation. With this in mind, the intention is to promote quality publications and grant applications.
   
   
2. To develop opportunities for marketers to join in scholarly debates and publication activities as part of their professional development.
   
   
3. To recognise high quality teaching and development programme sustained into research active agendas targeted at GAMBI.
   
   
4. To focus on developing PhD students and research assistants and new career researchers for GAMBI.