Work and Identity in the ‘Upmarket’ Hair Salon

Hairdressing is a highly feminised occupation with a general reputation of being a low end, low skilled job rather than an occupation with any ‘professional’ status. This research critically examines this perception by investigating the interrelationship between work and identity in contemporary ‘upmarket’ hairdressing salons in the UK. It explores, in particular, the nature and types of ‘emotional labour’ and ‘emotion work’ carried out by stylists in ‘up-market’ salon settings and how these impact upon stylist-client relationships and stylists’ sense of self. In this context, the research considers the interconnections between work places and cultures, work practices, occupational norms and skills. The research employs qualitative methods, including interviews and observations across four ‘upmarket’ and ‘high fashion’ UK hairdressing organisations. Interviews with clients from various salon types are also employed in order to inform the research. The research contributes to academic debates concerning emotional labour, service work identities and the concept of ‘skills’ in service work contexts.

Contact details: Tracey Yeadon-Lee