Fashion Design with Marketing and Production BA(Hons) 2014-15

At a Glance

UCAS code:

Start date:
22 / 09 / 2014

3 years full-time
4 years sandwich

Places Available:
50 (this number may be subject to change)

Course Type:
Full Time / Sandwich

Entry Requirements
•  BBB at A Level (or equivalent)
•  DMM – DDM BTEC National
•  Pass in Diploma Foundation studies in Art and Design combined with A Level or BTEC National points to an equivalent of 300 points.

Passes in GCSE English and Maths at Grade C or above are also required.
Strong emphasis will be placed on the quality of your portfolio and a satisfactory interview.

Other suitable experience or qualifications will be considered.

Department of Art and Design
Tel: 01484 473858

The course

You have an eye for what’s exciting in fashion and the creative talent to make your contribution in that fast moving world. You just require the practical skills and knowledge to get you there. This course is exactly what you need. This course promotes innovative fashion design and encourages you to cultivate a high level of creative expertise, combined with an in-depth understanding of marketing and production.

Course content

You'll use state-of-the-art facilities in excellent studio spaces and workshops with professional experts who will encourage you to be adventurous in your ideas and projects. You will explore aspects of fashion design, marketing promotion, and culture throughout. There are a number of optional visits to national and international places of industrial, commercial and cultural interest. These have included Singapore, Paris, New York, London and Hong Kong.

Year 1

+ Sample Development 1

This module will enable you to introduce your pattern, cutting and garment construction skills, through:
- basic block manipulation and pattern production
- basic skills of seaming, stitching and sewing methods, toiling and garment making
- an understanding of the transfer of a design concept into a three dimensional garment by introducing the basic principles and concepts of flat pattern cutting and garment construction, creative and technical interpretation of design concepts into toiles and sample garments.

As well as a knowledge of fabric types and structures in relation to fashion garment construction and an introduction to the skills needed to create basic production packages. (50% annotated file/50% production patterns/garments).

+ Fashion Marketing and Production 1

This module will develop your basic understanding of marketing and production and their connections to and association with fashion design. The marketing component will instil foundation knowledge and the skills necessary to understand and examine the marketing aspects of the fashion industry. The production component will introduce the processes involved in the production of garments in the appropriate sample room and factory environment. 50%/50%

+ Fashion Design/Visual Studies 1

An introduction to the perceptive awareness and understanding of the significant features of fashion, such as fabric and styling on the human form together with experience of dedicated design methodologies will form the basis of this module. You will be introduced to a broad and diverse range of creative materials and techniques. An analytical approach will be encouraged to promote the evaluation and selection of methods. 100%

+ Fashion and Costume: History and Contemporary Context

This module provides an introduction to key historical, cultural, political, social and economic contexts which affect our readings of fashion and costume practices. It will include a review of stylistic change and how it has been influenced by key macro trends, cultural movements and also socio-political and technological change. The research and performance contexts of fashion and costume practices will also be considered. (40% group presentation 60% individual assignment).

Year 2

+ Sample Development 2

This module provides the opportunity to consolidate previously acquired pattern cutting skills, introducing specialist bespoke tailoring and bespoke moulage techniques. 50%/50%

+ Fashion Design / Visual Studies 2

Good professional practice and an industrial awareness will be developed through sponsored, live projects and competitions. A compulsory team working assignment will be included for a specific market sector to promote sharing ideas and range building in a group. Contemporary and historical decorative arts and other cultural sources of inspiration will be further studied. 100%

+ Fashion Marketing and Production 2

This module will develop your understanding of marketing and production, their connections to and association with fashion design. The marketing component will provide you with the skills necessary to identify, evaluate, and cater for commercial opportunities within the fashion marketplace. The production component of the module analyses the organisation of the clothing manufacture in a global context. 50%/50%

There is an optional supervised fieldwork visit to a major European centre for fashion design.

Year 3 sandwich

+ School of Art and Design Placement

You will normally spend a total of 48 weeks between the end of year two and the beginning of your final year in a managed work experience. You will be encouraged to obtain a placement activity relevant to your area of specialism; however, a wide range of placements will be regarded as suitable. The placement will be monitored and you will be assessed on completion.(100%)

Year 3 full-time/Year 4 sandwich

+ Research and Development

This module will establish and inform your major project. Within it you will identify a theme/subject/issue relevant to your practice.
The module will re-emphasise the importance of in-depth research, within which you will demonstrate originality, pro-activity and innovation.
The context and parameters of this module will be defined by you, through negotiation and ongoing dialogue with your tutors. (100% research portfolio)

+ Major Project - Major Project Fashion and Costume

You will build upon and test research developed in THD1340 Research and Development. You will channel your creative and intellectual skills, either as an individual, or as part of a collaboration or interdisciplinary team, to create innovative original or highly professional proposition(s) appropriate to your discipline through, for example, sketchbooks, design sheets, design outputs. You will realise the potential of your major project in a form appropriate to your intentions. Your design artefacts will act as a group of coherent summative statements. (100% design project)

+ Theory

This module is specifically designed to unfold throughout the final year, reflecting theoretical, technical and professional issues appropriate to your practice.
The module is intended to be a critical and diagnostic tool with which to examine your work. It can be made up of a series of outputs, and will help you to determine and contextualise the direction of your practice-based modules.
The process of reflection, research and critical analysis is vital to the module. It will help you to identify connections between concept, method, realisation and mediation of your major project. It will allow you to demonstrate the depth of your knowledge and insight into your specialism, enabling you to make informed decisions/judgements related to your practical outputs.(20% verbal presentation/80% final assessment).


You can opt to take advantage of a placement year in Year 3 in either an industrial establishment in the UK or abroad. This experience can offer valuable insight and experience in the fashion industry, providing you with future employment opportunities. Previous students have undertaken placements at Vivienne Westwood; Marks and Spencer; Next; Gucci; Matthew Williamson and Anna Sui in New York.

Career opportunities

Graduates have gone on to work in design, styling, merchandising, buying, selection, management, marketing and promotion, fashion journalism, product development and manufacturing.

Teaching and assessment

You'll experience studio-based design projects, workshop demonstrations and lectures. Your progress is monitored using continuous assessment, assignments, practical presentations and a final year dissertation.

How much will it cost me?

At the University of Huddersfield, we have worked hard to ensure that we offer fantastic value for money. The University of Huddersfield is debt free, meaning every penny you spend on your education is re-invested in you.

In 2014/15, the tuition fee for students at the University of Huddersfield will be £8,250*. Your tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance, please see Fees and finance.

You can sign up to iHud here to make sure you keep up to date with the latest fees and finance information.

*At the time of publishing, the government had yet to confirm full details of fees/funding for 2014/15. The fee we charge in 2014/15 may be subject to change, as it is dependent on government fees/funding policy changes. In subsequent years it will be subject to inflationary increases. Please bookmark this page and refer back for up-to-date information. Information updated 22.1.13


For details of course fees please call the Student Finance Office on 01484 473904

Other information

Competition success
Students are encouraged to enter national competitions. There have been many successes including; Graduate Fashion Week, Fashion Awareness Direct, River Island and Top Shop competitions as well as Young Scottish Fashion Designer of the Year.

How to apply


Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry. For more information, see the Research section of our website.

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Last Updated: Tuesday 28 February 2012
Last updated Tuesday 28 February 2012
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