University of Huddersfield Logo

Product Design BA/BSc(Hons) 2013-14

At a Glance

UCAS code:
W242

Start date:
23 / 09 / 2013

Duration:
3 years full-time
4 years sandwich

Places Available:
50 (this number may be subject to change)

Course Type:
Full Time / Sandwich

Entry Requirements
•  BBB at A level (or equivalent)
•  DMM – DDM BTEC National
•  Pass in Diploma Foundation studies in Art and Design combined with A level or BTEC National points to an equivalent of 300 points

Passes in GCSE English and Maths at Grade C or above are also required.
Strong emphasis will be placed on the quality of your portfolio and a satisfactory interview.

Other suitable experience or qualifications will be considered.

Contact
Department of Architecture and 3D Design
Tel: 01484 472208
E-mail: architectureand3d@hud.ac.uk


The course

Everywhere you turn, virtually everything you use, the things you own, the things you drive, things you covet; a designer has had his or her hands on it. Why are some products or vehicles so much more desirable, innovative and successful than others? You have your suspicions, because you are an ideas person with a passion for problem solving and innovation, and you would love to put those ideas into practice - whatever the product - mobile phones, watches, scooters, headphones, sunglasses, mascara wands, perfume bottles, fitness monitors, sustainable packaging, sports trainers.The list is endless.

This award winning course is just what you have been seeking. Its aim is to help you to become a professional designer capable of realising your creative design ideas as an employee or through your own creative enterprise. You will develop the technical know-how to identify problems, develop ideas both physically and digitally and produce finalised designs for mass production. The course has a vocational emphasis based on long established industry links, which results in valuable exposure to live commercial projects, and which underpins an excellent graduate career record. In addition the course has a global presence through its unique association with INDEX: Design to Improve Life http://www.designtoimprovelife.dk

Award winning course:
2012 New Designers: Wilkinson Design Award for Product Design
2011 New Designers: Wilkinson Design Award for Product Design
2011 Design Innovation in Plastics - Two Finalists
2011 RSA Design Award-Finalist
2010 Northern Design Competition - Two Finalists
2010 Design Innovation in Plastics - Finalist
2010 RSA Design Ward-Finalist
2009 Design Innovation in Plastics - Three Finalists
2009 Northern Design Competition - overall winner for Product Design
2009 RSA Design Award-Finalist
2007 RSA Design Award Winner - Sustainable Packaging
2007 Bisque Radiator Design Award Finalist

Course content

You will develop a range of skills such as, drawing, physical model making, computer aided rapid prototyping, backed up with technical and contextual learning.

Students experience a common Year 1 programme and choose, with staff help, which pathway to follow (BA(Hons) and BSc(Hons) at the start of Year 2. Both routes integrate an optional, though strongly recommended, 48-week work experience period prior to commencing your final year. These courses receive excellent feedback when we exhibit at the annual New Designers exhibition in London and in the 2011/12 National Student Survey with 96% student satisfaction with the course.

Year 1 - BA(Hons) and BSc(Hons)

+ Creative Thinking for 3D Design

This modules introduces you to the creative thinking processes used in 3D Design and their application through project work. Design projects will enable you to explore and develop creative design proposals using a range of practical skills and specialist knowledge. This module will also introduce you to safe workshop practices and expose you to 3D model-making techniques. A portfolio of project work will demonstrate your knowledge, learning and abilities in creative thinking techniques, users and lifestyles, ergonomics, conceptualisation, 2D & 3D design development and presentation techniques.(100% design portfolio).

+ Digital and Visual Communication

This module introduces you to an array of techniques, methods and technologies for the exploration, communication and representation of designed 'products'. You will gain knowledge and understanding of the practical skills required to produce both traditional and digital, 2D & 3D presentations/ representative imagery. The production of a design portfolio will evidence your competencies in sketching, rendering, technical drawing, model-making and 2D & 3D software packages such as Photoshop, Solidworks & 3D Studio Max. (100% Design Portfolio).

+ Design Context Studies

This module will enable you as a designer to understand how design interfaces with the world, and how knowledge of social and future trends can guide the innovation process and how market, business and manufacturing forces direct design decisions and outcomes. A portfolio of design-centred activities relating to social, business and manufacturing contexts will demonstrate your knowledge and understanding. (100% design portfolio).

Year 2 - BA(Hons)

+ 3D Design Projects Stage 2

This module will develop your practical and design methodology skills in preparation for your final year of study or placement experience. Through industry set projects you will develop your conceptual, cultural, technical and design resolution skills. Three equally weighted projects enable you to integrate learning from adjacent modules into designed products. Weekly group tutorials provide a forum for project discussion, progress monitoring and project direction from both tutors and your peers.

+ Behavioural and Cultural Issues

This module will consider the ways in which designers and consumers receive and deconstruct information to make decisions about creating, buying and using industrially designed products. With specific reference to product design we will introduce to you: semiotic analysis, object analysis, questionnaire design, focus groups, user observation, user empathy and empirical research. Two equally weighted assignments will demonstrate your knowledge, understanding and application of the subject matter.

+ Materials, Manufacturing and Digital Technologies

This module explores the relationship between design, materials, manufacturing and digital technologies. Your technical and digital knowledge base will be extended to enable you to make informed judgements of appropriate design for manufacture techniques and the communication of visual/technical information to a professional standard. A portfolio of project work consisting of design for manufacture and computer generated tasks will demonstrate your competencies.(100% portfolio)

+ Professional Practice Awareness

This module introduces you to the issues relating to contemporary design practice and develops your understanding of the responsibilities of becoming a designer. Principles of self-promotion are introduced as well as the enhancement of professional design skills to improve employment prospects. A well-planned design portfolio with evidence your knowledge, understanding and design competencies. (100% portfolio)

Year 2 - BSc(Hons)

+ 3D Design Projects Stage 2

This module will develop your practical and design methodology skills in preparation for your final year of study or placement experience. Through industry set projects you will develop your conceptual, cultural, technical and design resolution skills. Three equally weighted projects enable you to integrate learning from adjacent modules into designed products. Weekly group tutorials provide a forum for project discussion, progress monitoring and project direction from both tutors and your peers.

+ Advanced Computing and Technology Studies

This module develops your understanding of specific computer aided engineering packages and introduces Finite Element Analysis (FEA), simulation and photo-realistic rendering and animation techniques. You will be assessed through two equally weighted assignments: (i) design for manufacture, (ii) computer analysis, prototyping and animation.

+ Innovation Detail Design and Specification Development

This module will provide you with a strong understanding of the need for innovation, focusing on the process of new product development. It will also develop your understanding of the direct relationship between quality, reliability and detailing, product development and the importance of communicating technical information in both written and drawing forms. Your knowledge and understanding will be assessed through a group case study report and a practical manufacturing exercise.

+ Professional Practice Awareness

This module introduces you to the issues relating to contemporary design practice and develops your understanding of the responsibilities of becoming a designer. Principles of self-promotion are introduced as well as the enhancement of professional design skills to improve employment prospects. A well-planned design portfolio with evidence your knowledge, understanding and design competencies. (100% portfolio)

Year 3 sandwich - BA(Hons) and BSc(Hons)
Optional

+ Work Placement

You should spend a total of 48 weeks in a suitable work placement between the end of Year 2 and the beginning of Year 4. This period can be made up of one period with a single company/organisation or several periods with various companies/organisations. The placement will be monitored and you will be assesses on your performance during the work placement.

Year 3 full-time/Year 4 sandwich

+ Major Project - Product Design

You will build upon and test research development in THD1340 Research and Development. You will channel your creative and intellectual skills, either as an individual, or as part of a collaboration or interdisciplinary team, to create, innovate, original or highly professional proposition(s) appropriate to your discipline through, for example, sketchbooks, design sheets, design outputs. You will realise the potential of your major project in the form appropriate to your intentions. Your design artefacts will act as a group of coherent summative statements.(100% design project)

+ Research and Development

This module will establish and inform your major project. Within it you will identify a theme/subject/issue relevant to your practice.
The module will re-emphasise the importance of in-depth research, within which you will demonstrate originality, pro-activity and innovation.
The context and parameters of this module will be defined by you, through negotiation and ongoing dialogue with your tutors. (100% research portfolio)

+ Technical Module

This module enables you to complement your major project by undertaking an in-depth market/technical analysis and evaluation of your finalised design. You will extend and apply your knowledge of manufacturing, production and specification design to your design practice: products, environments, buildings, materials etc. You will demonstrate critical analysis and evaluation of market, technical, manufacturing and economic aspects relating to your design solutions(S). (20% oral presentation, 80% final piece of assessment).

Placements

An optional 48-week placement forms the sandwich part of the courses in Year 3. The course team will give you guidance in finding a suitable placement in a design or related environment. Most placements are UK based, but opportunities exist for work experience in Europe and elsewhere.

Career opportunities

The broad nature of the course, coupled with experience gained in industry, results in high graduate employment within a wide range of manufacturing or consultancy organisations. Outside the practice of design itself, design management, product management and marketing management positions are also available to you. Recent employers of our graduates include Antler, Black and Decker, Kenwood, Adidas, Dyson, Johnson&Johnson and Lego. Alternatively, the course team and the University's new 3M Buckley Innovation Centre (BIC) can support you to realise the true commercial value of your 'patented' designs through a creative enterprise start-up.

Teaching and assessment

You will develop your skills and understanding of the subject through lectures, tutorials, project work, displays, portfolios and model making. You will be assessed both individually and in groups.

How much will it cost me?

At the University of Huddersfield, we have worked hard to ensure that we set a fair fee for undergraduate students that offers fantastic value for money. The University of Huddersfield is debt free, meaning every penny you spend on your education is re-invested in you.

In 2013/14, the tuition fee for students at the University of Huddersfield will be £7,950*. Your tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance, please see Fees and finance.

You can sign up to iHud here to make sure you keep up to date with the latest fees and finance information.

*In subsequent years the fee will be subject to inflationary increases. Please bookmark this page and refer back for up-to-date information. Information updated 22.1.13

Funding

For details of course fees please call the Student Finance Office on 01484 473904

How to apply

Research

Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you develop knowledge and skills that are current and highly relevant to industry. For more information, see the Research section of our website.



Last Updated: Tuesday 28 February 2012
Last updated Tuesday 28 February 2012
Thank you for your feedback.

Your feedback has been sent to the University Web/E-Marketing Team.

Excellent
Good
Satisfactory
Needs improvement

Excellent
Good
Satisfactory
Needs improvement

Excellent
Good
Satisfactory
Needs improvement

VAT registration number 516 3101 90

All rights reserved ©